2021
DOI: 10.1016/j.spc.2021.03.003
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Trying to recycle domestic waste and feelings of guilt: a moderated mediation model applied to South African households

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Cited by 19 publications
(16 citation statements)
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“…Thus, H4, H5, and H6 are supported. This result is consistent with previous studies of the impact of social norms on environmental protections and eco-friendly behaviours [ 45 , 62 , 63 ]. These findings show that when visitors see that the people who are most important to them put their rubbish in the bin, it will prompt them to use bins themselves because they will internalize the relevant facilitators.…”
Section: Discussionsupporting
confidence: 93%
“…Thus, H4, H5, and H6 are supported. This result is consistent with previous studies of the impact of social norms on environmental protections and eco-friendly behaviours [ 45 , 62 , 63 ]. These findings show that when visitors see that the people who are most important to them put their rubbish in the bin, it will prompt them to use bins themselves because they will internalize the relevant facilitators.…”
Section: Discussionsupporting
confidence: 93%
“…However, despite the wide penetration of SNSs, limited research attention has hitherto been devoted to the issue regarding how eco-message distributing on SNSs instigates people’s PEBs. In addition, since past works [ 14 , 29 , 30 ] have confirmed the motivational force of emotion (e.g., guilt) to take constructive actions (e.g., pro-social behavior [ 14 ], eco-friendly responses [ 15 ], ethical consumption, and recycle behavior [ 30 , 31 , 32 ]), guilt may play a role to encourage PEBs in our investigated context. This study thereupon constitutes a first attempt to explore this matter by integrating theories of NAT, guilt, and social stressors along with ETM, and empirically test them.…”
Section: Theoretical Backgroundmentioning
confidence: 66%
“…As a self-conscious moral emotion [ 39 , 40 ], guilt deals with “some past behavior that is inconsistent with the set of internalized standards—often, but not necessarily, moral in nature” ([ 41 ], p. 103). Notwithstanding that guilt is an aversive emotion, its motivational force to take constructive actions has been consistently remarked on [ 14 , 30 ]. Typically, people experience guilt when they are aware that they should have behaved differently [ 15 ] to prevent the mis-happenings.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
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“…Also to increase consumers’ participation rate in the recycling process and acceptance of certain policy measures, education, social norms and the sense of responsibility are important attributes ( Issock et al., 2021 ). Social norms are particularly important to be understood when reaching out to people living in developing contexts, where more action is needed.…”
Section: What Needs To Be Done To Remain On Track?mentioning
confidence: 99%