Trying to be attractive: Image building and identity formation in small industrial municipalities in Sweden

Cassel, Susanna Heldt

doi:10.1057/palgrave.pb.6000086

Cited by 38 publications

(23 citation statements)

References 17 publications

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“…The process of regional branding involves the regional culture, landscape, cuisine, genuine products and the like, i.e. it involves a wide range of specific products and services that the region is able to offer (Messily et al, 2009). Cassel (2007 states that, in order to make one tourism region more attractive, the region must use its specific tradition and local culture as tools to be used by local administration in the process of branding the region and producing the positive image.…”

Section: Importance Of the Clusterisation Marketing Concept In Tourismentioning

confidence: 99%

Model for Tourism Clusterisation of Dalmatia as the Umbrella Brand

Krajnović¹,

Bosna²,

Jašić³

2017

oec

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Comprehensive strategic and marketing plan in tourism is necessary to define certain attractive features and products within the tourism umbrella brand and its constituent units - tourism clusters, in order to make them recognisable on the market. Since natural scenic spots are not the only determining factor when choosing a destination anymore, it is necessary to perform a comprehensive branding of other tourist attractions too. This paper presents a model for tourist clusterisation of Dalmatia as the umbrella brand of the region. A portfolio of tourism products and appropriate target markets are defined for each cluster. The paper gives an example of Istria region which defined its tourism clusters by designing the master plan for tourism development for the period 2002-2012. The authors have used the Istria example as the basis for their model for clustering Dalmatia as the regional umbrella brand of tourism. The authors also indicate the characteristics of the model and the opportunities and obstacles to its implementation.

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Section: Importance Of the Clusterisation Marketing Concept In Tourismentioning

confidence: 99%

Model for Tourism Clusterisation of Dalmatia as the Umbrella Brand

Krajnović¹,

Bosna²,

Jašić³

2017

oec

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“…Young locals need to find graceful the place they live, whether this is a city, a town or a neighborhood. Young locals are an important target group, they are the 'insiders' to whom the place intends to promote its attractive and variant elements that connect and bring them together; hence, policy makers in charge of regional tourism development and marketers who initiate marketing strategies must take into consideration that the youths of a region are a productive target market that they need to approach and attract attention (Cassel, 2008).…”

Section: The Important Of Attitude and Perception Of Locals Youth In mentioning

confidence: 99%

Creating a Network of Youth in Sustainable Tourism Development in the Greater Mekong Sub-region Case study: Nakhon Phanom,Thailand and Khammouan, Laos PDR

Thipsingh

2015

Procedia - Social and Behavioral Sciences

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The tourism industry has become significantly important sector in economic cooperation between the countries in the Greater Mekong Sub-region (GMS). A focus on the development of young people as a major force in the development of sustainable tourism would be developed to benefit the economic, social, cultural and environmental needs continuing development together with the GMS countries by creating a network for knowledge sharing. First, the study of attitude of the local youth towards sustainable tourism in the GMS at Nakhon Phanom and Khammouan was revealed that the group of youth had been developed by plans of participating in five aspects of the development of sustainable tourism: the problem searching, the planning, the operation, the benefit and the evaluation. Secondly, the results from this study were taken and integrating into the project of creating a sustainable tourism industry in the GMS network of youth in Nakhon Phanom and Laos PDR. The purpose of this qualitative study was to investigate how to build a network of youth in order to increase their awareness of sustainable tourism in the GMS by using the action research with the application of A-I-C for participatory planning as a tool. Thirdly, this study also analyzes and synthesizes the results of the previous quantitative study along with findings from interview, group discussion and direct observation from qualitative study for searching a guideline of sustainable tourism by youth. The results from a model of the guideline in sustainable tourism by youth using the English letters form "TEAM" showed that participants have exchanged the knowledge and the operational experience from the sustainable tourism community which guided them to understand problems of tourism in the community. Participants have also participated in tourism plans, implemented in the sustainable tourism, received mutual benefits and evaluations in order to develop the community together effectively.

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“…Thus, the effort needs to be made towards the promotion of the region not only to outsiders such as tourists, but rather to residents themselves, the inhabitants of the place, who need to see the attractiveness of the region; then, they may realize that the tourism development can take place in a sustainable way and be part of it (Cassel, 2008). Residents are also stakeholders of a region who want their businesses to be successful and viable; their primary work is many times associated with tourism.…”

Section: The Role Of Network For Sustainable Tourism Development Of mentioning

confidence: 99%

“…Residents are an important target group, they are the 'insiders' to whom the place aims to promote its attractive and distinct elements that unite and bring them together; thus, policy makers in charge of regional tourism development and marketers who initiate communication and advertising strategies need to take into consideration that the inhabitants of a region are a significant target market that they need to approach and attract (Cassel, 2008). This then, can be a developmental tool, especially in peripheral and economically vulnerable regions across Europe where residents may realize the significance of cultural economic approaches to development (Cassel, 2008;Kemp, Childers & Williams, 2012). The paper aims to examine the residents' attitudes towards marketing Istria, Croatia for tourism purposes by promoting its cultural and natural distinct elements with the creation of networks.…”

Section: Introductionmentioning

confidence: 99%

Host Perceptions of Rural Tour Marketing to Sustainable Tourism in Central Eastern Europe. The Case Study of Istria, Croatia

Bitsani

Kavoura

2014

Procedia - Social and Behavioral Sciences

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The aim of the paper is the examination of the attitudes of the community, which incorporates the entrepreneurs of Istria, Croatia towards the promotion of rural and cultural tourism of the area and the examination of the factors, which formulate their attitudes. An isolated area as is Istria, would be expected that would be willing to open up itself to the world, to compete for tourism inflows and develop in a sustainable way since the region combines both cultural and natural elements as distinct characteristics. This research is part of a wider project called Rural Tour Marketing, which has the intention of promoting a model for the development of rural tourism, in sustainable and innovative ways and is applied in Central Eastern Europe to examine the host community's interest. Limited research has taken place in regard to the residents'attitudes on the promotion of tourism for this area. Residents filled in 350 questionnaires. It was found that residents who are also businessmen in the area are afraid that local culture is in danger to be distorted or destroyed due to tourism increase. It is suggested that partnerships and networks is a prerequisite for the acceptance of the sustainable tourist development of a community. The residents as part of the economic activity of the place need to be incorporated in the process of managing, communicating and advertising the region, realizing the benefits that may exist from such a process. By creating networks among the interested parties involved, the personal but also the common interest will be safeguarded and all activities will be more organized and coordinated.

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Trying to be attractive: Image building and identity formation in small industrial municipalities in Sweden

Cited by 38 publications

References 17 publications

Model for Tourism Clusterisation of Dalmatia as the Umbrella Brand

Model for Tourism Clusterisation of Dalmatia as the Umbrella Brand

Creating a Network of Youth in Sustainable Tourism Development in the Greater Mekong Sub-region Case study: Nakhon Phanom,Thailand and Khammouan, Laos PDR

Host Perceptions of Rural Tour Marketing to Sustainable Tourism in Central Eastern Europe. The Case Study of Istria, Croatia

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