Trust, Perceived Behavioral Control, Perceived Value and Efect Moderation of Optimism-Pessimism Level on Behavioral Intention
Dolfina Martila Arbol,
Abdul Haeba Ramli
Abstract:This study aims to test and analyze the effect of Trust, Perceived behavioral control and perceived value both partially and simultaneously on Behavioral Intention in Go Food inter-food application users and the moderating effect of optimism and pessimism levels. The research approach used in this research is quantitative research. The population in this study are consumers who use the Go Food food delivery application. Data was collected using the survey method by distributing questionnaires to respondents wh… Show more
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