“…The universal access to real-time information that social media provides to users (Dwivedi et al, 2018) can lead to supply chain participants becoming highly susceptible to 'confirmation bias' and 'echo chambers' e.g., situations where individuals "hear their own voice" (Bessi, 2016;Boutyline & Willer, 2017;Brugnoli et al, 2019;Jacobson et al, 2016). The influence of echo chambers includes excluding alternate perspectives (Gillespie et al, 2014), a lack of common ground (Layman et al, 2006) and political, administrative, and social gridlock in many contexts (Hutchens et al, 2021;Kim & Kim, 2019). Therefore, an approach of mindfulness and reliability needs to be developed to avoid echo chambers across the supply chain (Butler & Gray, 2006;Dernbecher & Beck, 2017;Thatcher et al, 2018).…”