Trust orientations in the organic food distribution channels: A comparative study of the Canadian and French markets

Hamzaoui-Essoussi, Leila; Sirieix, Lucie; Zahaf, Mehdi

doi:10.1016/j.jretconser.2013.02.002

Cited by 58 publications

(63 citation statements)

References 22 publications

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“…In the case of food, it is an essential element for decision-making and is directly related with food safety perceptions [39,40]. Consumers perceive organic logos as an important source of trust [41,42], while Zanoli & Naspetti [43] have shown that trust in logo is directly associated with consumers motivations to purchase organic food. Using our approach, since trust in logo totally mediates the effect of the logo, WTP for organic products could be interpreted-given (9)-as "cost for trust", since trust totally mediates the logos (ASCs).…”

Section: Discussionmentioning

confidence: 99%

Mediation and moderation in food-choice models: a study on the effects of consumer trust in logo on choice

Zanoli

Naspetti

Janßen

et al. 2015

NJAS: Wageningen Journal of Life Sciences

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a b s t r a c tThe paper introduces a way to analyse the influence of mediating and moderating variables on willingness to pay in a simple way. Using data on 427 Italian consumers regarding different organic logos, mediation and moderation analysis is applied for the first time in a discrete choice setting. We tested the hypothesis that trust in logo mediates the relationship between the logo and consumer choice for organic labelled food products. Results do not allow rejecting the hypothesis that trust in logo totally mediates the effect of the logo. Therefore, the willingness for organic products could be interpreted as "cost for trust": the higher the trust the higher the perceived value-for-money. The mediation effect of trust in logo does not vary across points-of-purchase or regions. Our novel approach is susceptible of various applications when analysing choice data and can be extended further.

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Section: Discussionmentioning

confidence: 99%

Mediation and moderation in food-choice models: a study on the effects of consumer trust in logo on choice

Zanoli

Naspetti

Janßen

et al. 2015

NJAS: Wageningen Journal of Life Sciences

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“…Soyez et al (2012) found that trust in organic labeling influences consumer purchase of organic food products in some, but not in other countries, after controlling for variables proposed by the TPB. The inconsistent findings across countries might be due to trust in institutions certifying, controlling, and labeling green products differing between countries (Torjusen et al 2004) and even that the notion of trust differs (Hamzaoui-Essoussi et al 2013;Hofstede et al 2006). However, the inconsistent findings might also be due to Soyez et al (2012) (perhaps too) simple single-item measure of trust.…”

Section: Hypothesesmentioning

confidence: 99%

The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food

2015

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Consumer trust is a key prerequisite for establishing a market for credence goods, such as ''green'' products, especially when they are premium priced. This article reports research on exactly how, and how much, trust influences consumer decisions to buy new green products. It identifies consumer trust as a distinct volition factor influencing the likelihood that consumers will act on green intentions and strongly emphasizes the needs to manage consumer trust as a prerequisite for the development of a market for green products. Specifically, based on a mixture of qualitative and quantitative methods, it is found that lack of consumer trust is a barrier for the development of a market for organic food in Thailand. Two focus groups and ten in-depth interviews revealed low knowledge about and low trust in organic food, certification, control, and labeling. Further, a mall-intercept survey (N = 177) revealed that lack of (especially) system trust reduces consumer expectations about benefits of buying organic food, and it makes them less likely to buy organic food. Mistrust in the control system and in the authenticity of food sold as organic has a significant negative impact on self-reported buying behavior. Implications for policy and future research are discussed.

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“…Developing trust in the organic food supply requires tools such as quality certifications or labeling, which should be used as part of a communications strategy to add value to organic products and provide confidence to consumers (Hamzaoui-Essoussi et al, 2013). The term "organic" carries a positive connotation and, as such, can be assumed to be a heuristic cue or an indicator of perception (Vega-Zamora et al, 2013).…”

Section: Resultsmentioning

confidence: 99%

“…al., 2014) and safer (Vega-Zamora et al, 2013). In Canada, consumers expect that the quality is good and that the products are certified (Hamzaoui-Essoussi et al, 2013). It appears that the most important sales argument that is used to justify the price premium for organic foods is food safety (Shafie and Rennie, 2012).…”

Section: Resultsmentioning

confidence: 99%

Unveiling Peruvian Organic Consumers Demand for Organics: A Latent Class Approach

Higuchi

Dávalos

2016

Cienc. Inv. Agr.

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A. Higuchi, and J. Dávalos. 2016. Unveiling Peruvian organic consumers demand for organics: A latent class approach. Cien. Inv. Agr. 43(3): 408-417. This paper seeks to identify the consumer segments that constitute the market for organic products in Metropolitan Lima, Peru. The employed classification methodology, Latent Class Analysis, is implemented within a structural framework that is capable of identifying key relations such as the link between educational attainment and organic product consumption. This study builds on primary data gathered at the study site involving interviews with 547 organic consumers at a limited number of bio-fairs and bio-shops. Our results identify two segments: core and middle-level consumers. Although both segments exhibit similar concerns towards the environment, healthiness and tastiness, the core level exhibits higher preferences for the remaining attributes, controlling for demographical variables. Finally, this research provides evidence that educational attainment increases the likelihood of being a middle-level organic consumer.

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Trust orientations in the organic food distribution channels: A comparative study of the Canadian and French markets

Cited by 58 publications

References 22 publications

Mediation and moderation in food-choice models: a study on the effects of consumer trust in logo on choice

Mediation and moderation in food-choice models: a study on the effects of consumer trust in logo on choice

The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food

Unveiling Peruvian Organic Consumers Demand for Organics: A Latent Class Approach

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