Trust, Media Credibility, Social Ties, and the Intention to Share towards Information Verification in an Age of Fake News

Majerczak, Przemysław; Strzelecki, Artur

doi:10.3390/bs12020051

Cited by 19 publications

(8 citation statements)

References 55 publications

(81 reference statements)

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“…al, 2021. Similarly, recent research consistent with this finding found that fake news awareness negatively effecting the perceived credibility on social media (Majerczak & Strzelecki, 2022).…”

Section: Research Model and Hypotheses Developmentsupporting

confidence: 77%

Source Credibility Theory: SME Hospitality Sector Blog Posting During the Covid-19 Pandemic

Serman

Sims

2022

Inf Syst Front

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During the recent Covid-19 pandemic SMEs in the hospitality sector had to develop new ways of increasing consumer engagement and maintaining business activity. This study examines the effect of using blogs to counter the detrimental effect of pandemic lockdowns. A survey method was deployed with 449 respondents. Analysis used SEM PLS. The findings show trustworthiness and reputation positively affects credibility, but promotional incentives and expertise do not affect credibility. The findings also suggest that unverified information sharing mediates the relationship between credibility and loyalty. Information System (IS) researchers can systematically develop approach using big data to identify false information. This research contributes to knowledge of both IS researchers and SMEs in hospitality sector. SMEs in hospitality sector can partner IS and use this research as an example of method for recovering from crisis by the adoption of blog posts, as well as working remotely with IS researchers to explore data sources and research techniques to investigate false information.

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Section: Research Model and Hypotheses Developmentsupporting

confidence: 77%

Source Credibility Theory: SME Hospitality Sector Blog Posting During the Covid-19 Pandemic

Serman

Sims

2022

Inf Syst Front

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“…These findings are explicable considering the current climate of misinformation and disinformation on social media platforms, which makes it increasingly difficult for people of all ages to discern between fact and fiction [ 108 , 109 ]. Numerous previous studies have been conducted on social media sharing [ 10 , 110 , 111 ] in the context of proliferation of news on social media [ 112 ]. Users share information that they perceive valuable or personal [ 113 ].…”

Section: Discussionmentioning

confidence: 99%

The Mediation Effects of Social Media Usage and Sharing Fake News about Companies

Obadă

Dabija

2022

Behavioral Sciences

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Trust in social media information is gaining in importance and relevance for both companies and individuals as nowadays contemporary society is confronted with a wave of fake news about daily life situations, brands, organizations, etc. As it becomes more difficult to accurately assess social media information and to determine its origin or source, as well as to be able to double-check information spread across different Social Networking Sites (SNS), businesses must understand how individuals’ perceived control, concentration, and time distortion enhances the social media usage, thus allowing them to correctly assess online information. Therefore, the scope of the paper is to assess, based on a conceptual model, the antecedents of trust in online information about companies by considering users’ perceived control, concentration, and time distortion, while browsing social media networks and sharing fake news about companies in SNS. With the help of an online survey, data was collected from social media users, later being analysed with SmartPLS. The findings suggest that social media usage and sharing of fake news mediate the relationship between users’ perceived control, concentration, and time distortion (i.e., flow characteristics) and trust in online information about companies.

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“…Prior research has discussed various factors that influence news verification behavior among users. These include fake news awareness, trust in the source, and media credibility (Majerczak and Strzelecki, 2022;Pundir et al, 2021;Torres et al, 2018). Yet, cognitive biases in information processing limit individuals' intent to verify information (Edgerly et al, 2020).…”

Section: Mediating Role Of Intention To Verify Political Deepfake Videomentioning

confidence: 99%

“…Prior research has discussed various factors that influence news verification behavior among users. These include fake news awareness, trust in the source and media credibility (Majerczak and Strzelecki, 2022; Pundir et al. , 2021; Torres et al.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness

Sharma

Jain²,

Behl³

et al. 2023

INTR

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PurposeDeepfakes are fabricated content created by replacing an original image or video with someone else. Deepfakes have recently become commonplace in politics, posing serious challenges to democratic integrity. The advancement of AI-enabled technology and machine learning has made creating synthetic videos relatively easy. This study explores the role of political brand hate and individual moral consciousness in influencing electorates' intention to share political deepfake content.Design/methodology/approachThe study creates and uses a fictional deepfake video to test the proposed model. Data are collected from N = 310 respondents in India and tested using partial least square–structural equation modelling (PLS-SEM) with SmartPLS v3.FindingsThe findings support that ideological incompatibility with the political party leads to political brand hate, positively affecting the electorates' intention to share political deepfake videos. This effect is partially mediated by users' reduced intention to verify political deepfake videos. In addition, it is observed that individual moral consciousness positively moderates the effect of political brand hate on the intention to share political deepfake videos. Intention to share political deepfake videos thus becomes a motive to seek revenge on the hated party, an expression of an individual's ideological hate and a means to preserve one's moral self-concept and strengthen their ideologies and moral beliefs.Originality/valueThe study expands the growing discussion about disseminating political deepfake videos using the theoretical lens of the negative consumer-brand relationship. It validates the effect of political brand hate on irrational behavior that is intended to cause harm to the hated party. Further, it provides a novel perspective that individual moral consciousness may fuel the haters' desire to engage in anti-branding behavior. Political ideological incompatibility reflects ethical reasons for brand hate. Therefore, hate among individuals with high moral consciousness serves to preserve their moral self.

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Trust, Media Credibility, Social Ties, and the Intention to Share towards Information Verification in an Age of Fake News

Cited by 19 publications

References 55 publications

Source Credibility Theory: SME Hospitality Sector Blog Posting During the Covid-19 Pandemic

Source Credibility Theory: SME Hospitality Sector Blog Posting During the Covid-19 Pandemic

The Mediation Effects of Social Media Usage and Sharing Fake News about Companies

Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness

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