Trust in electronic commerce: definition and theoretical considerations

Embracing Information Asymmetry in C2C Online Transactions Using Signal Based Game Theory

“…(2) Non-technical factors, such as entity characteristics, moral principles, legal system, policy environment and enterprise goodwill. For example, Kini, et al, [14] discovered that the more similar two individuals are, the more likely trust occurs between them. Abdul-Rahman, et al, [15] and Gefen, et al, [16] pointed out that interpersonal trust affects the trust upon website and sellers.…”

Economics of Trust in the Information Economy: Issues of Identity, Privacy and Security

“…Misztal (1996) identifies different types of trust according to their role: commercial, problem solving, informational, knowledge and identity. McCullagh (1998) defines three types of trust: behavioural, business and technology, while Kini and Choobineh (1998) make a distinction from three different perspectives on trust: individual, societal and relationship. Baron (1998) identifies trust as a good, a belief and a behaviour.…”

Trust Modelling in E-Commerce through Fuzzy Cognitive Maps

“…The given list of 15 user attributes is neither mutual exclusive nor exhaustive. Ideas for attributes were taken from [1,5,[13][14][15][16][17][18].…”