Abstract:The aim of this study is to examine the factors that drive students’ self-disclosure on Social Networking Sites (SNSs). A total of 215 undergraduates from two public universities in East Malaysia were recruited as respondents. This study adapts self-disclosure model by Elmi, A.Iahad and Ahmed (2012), where the model proposed trust as one of the factors that complementing other existing factors in online self-disclosure. This study proved that privacy concerns (r = -.212, p < .01), perceived trust (r = .22, … Show more
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