Trust Across Borders: Buyer-Supplier Trust in Global Business-to-Business E-Commerce

Factors That Impact Consumers' Intention to Shop on Foreign Online Stores

“…Signaling theory suggests that in the absence of other information about an organization, consumers will draw inferences about the organization based on the cues from available information [10]. Perceived value is the consumer's overall assessment of the utility of a product or service based on perceptions of what is received and what is given [7].…”

“…The proposed model investigates and explains how consumers' perceptions of trust and value relate to their intention to shop on a foreign website. We consider a website's information indices and signals based on signaling theory, and study three types [10]. We define the perceived value of shopping on a foreign website as a consumer's overall perception of shopping on a foreign website based on the considerations of its benefits and sacrifices [7].…”

“…It is also an awareness of a common identity amongst the citizens of a country. The higher the national integrity of a country, the less likely it becomes that a particular vendor in that country will perform deviant actions that could damage its reputation [10]. National integrity is associated with social norms, which can create a strong form of social capital that restrains deviant actions [16,17].…”

“…The items measuring legal structure and national integrity were adapted from Koh, Fichman, and Kraut (2012) [10]. Website design quality was measured via items adapted from McKnight, Choudhury, and Kacmar (2002) [33].…”

Comparison of Decision Making in Adopting E-Commerce between Indonesia and Chinese Taipei (Case Study in Jakarta and Taipei City)

“…These include quality, service and shipping speed, which should be considered and treated differently according to the buyer's opinions. Further, Koon et al (2012) [28] stated that buyers' trust in suppliers is critical in all commerce, but particularly e-commerce, due to more pronounced information asymmetry, where buyers have incomplete information about suppliers. Based on Kim And Izak BenbaSat (2009) [29] study, customers are more influenced by the content of trust-assuring arguments when the price of a product is relatively high than when it is relatively low.…”