‘Truly a European company’: a Chinese auto maker’s strategies of Europeanization

Abstract

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Essentials of ‘the Great Reset’ through Complexity Matching

“…As these European companies adapt their business strategies, they also navigate the delicate balance between innovation and the risks associated with green and digital transformations. The entry of Chinese automotive companies into the European market, offering competitive prices and advanced technology, is a tangible example of European companies' challenges [85]. This competitive pressure requires a strategic response that goes beyond the traditional framework of capitalism and advocates a shift towards more interventionist policies, as the WEF recommended.…”

“…[ 85,86] European Market Dynamics Analyses the European automotive market's competitive dynamics and the required strategic responses.…”

“…The following examples highlight the intricate relationship between technology, governance frameworks, and societal norms-essential aspects of the 'Great Reset' [85,123].…”