True or performative allyship: A matter of perception in search of cause-related marketing authenticity

Xue, Xunyue; Mattila, Anna S.

doi:10.1016/j.ijhm.2024.103842

International Journal of Hospitality Management

2024

DOI: 10.1016/j.ijhm.2024.103842

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True or performative allyship: A matter of perception in search of cause-related marketing authenticity

Xunyue Xue,

Anna S. Mattila

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True or performative allyship: A matter of perception in search of cause-related marketing authenticity

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References 74 publications

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