Twod ifferentchromophores,n amely ad ipolar and an octupolar system,w ere prepared and their linear and nonlinear optical properties as well as their bioimaging capabilities were compared. Both contain triphenylamine as the donor and at riarylboranea st he acceptor, the latter modified with cationic trimethylammonio groups to provide solubility in aqueous media. The octupolar systeme xhibits a much higher two-photon brightness, and also better cell viability and enhanced selectivity for lysosomes comparedw ith the dipolar chromophore. Furthermore, both dyes were applied in two-photon excitedf luorescence( TPEF) live-cell imaging.[**] We are aware that the dipole moment m in our charged compounds is origin-dependenta nd not an observable quantity. [35] For simplification, we use the term dipole moment to describe the electron-density distribution in our chargedc ompounds. Thus,the terms dipole and octupole are used accordingly.Supporting information and the ORCID identification number(s) for the author(s) of this articlecan be found under: https://doi.org/10.