“…While none of our sample mentioned this issue, we acknowledge concerns about the negative implications of culturally decontextualized data interpretation and the Māori perception of data as a taonga (treasure) (Hudson et al, 2017; Kukutai & Taylor, 2016; Walter & Suina, 2019). As such, we tautoko (support) the concept that the Māori data should be subject to Māori governance, that Māori should be able to access Māori data to support their development aspirations (Hudson et al, 2016) and that ‘collective benefit, authority to control, responsibility & ethics’ (CARE) principles (Kukutai et al, 2020) should be adopted when using IDI data. Additionally, as we did not explore other socio-demographic characteristics (e.g.…”