Abstract:Celebrity culture was a crucial, though unrecognized, component of the early antiapartheid struggle. Between 1948 and the foundation of the Anti-Apartheid Movement (AAM) in Britain in 1960, activists discovered celebrity to be a valuable political tool. The strategic use of celebrity secured media coverage, mobilized support for the struggle, and built a transnational network of activists and collaborative institutions. By analysing celebrity as a tool of protest in the pre-Sharpeville era, this article will i… Show more
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