Trendwatching as an Effective Tool for Sustainable Entrepreneurship

Petrova, Iryna; Safronova, Natalya; Michail, Myltzev

doi:10.2139/ssrn.2540130

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Трендвотчинг как метод успешного управления коммерческими проектами в условиях постоянных рыночных, политических и экономических изменений рассмотрен И. Петровой с соавторами [10], некоторое количество исследований обращается к трендвотчингу как к инструменту продвижения брендов, товаров или услуг [11][12][13]. Перспективы применения инструментария трендвотчинга в контексте алгоритма прогнозирования инновационных продуктов анализируются в статье Е. П. Суедова и А. А. Поповой [14].…”

Section: трендвотчинг как новая тематическая областьunclassified

Monitoring Socio-Economic Trends: Tools and Limitations

Куракова

Yeremchenko

2022

jour

View full text Add to dashboard Cite

The transformation of the world order, the change in the geopolitical and geo-economic picture of the world, the new vectors of the socio-economic policy of the Russian Federation imply the actualization of research strategies in the field of socio-economic sciences and the achievement of the maximum level of their relevance to the challenges of the current stage. To achieve the sovereignization of the domestic sector of socio-economic research, it is important to formulate a new conceptual apparatus of the current socio-economic policy, as well as to develop instrumental and methodological support for the trend tracking process.The analysis of professional and open trendwatching algorithms used in this study gives grounds to note that the only area in which the trend monitoring process relies on developed methodology and tools is the creative industries. To adapt these algorithms to the tasks of monitoring socio-economic policy, the development of the TrendWatching agency, which has patented the Purpose-Driven Innovation methodology, which is an analytical scheme that turns multidirectional trends into significant trends, is especially promising.

show abstract

Section: трендвотчинг как новая тематическая областьunclassified

Monitoring Socio-Economic Trends: Tools and Limitations

Куракова

Yeremchenko

2022

jour

View full text Add to dashboard Cite

show abstract

Trendwatching as an Effective Tool for Sustainable Entrepreneurship

Cited by 1 publication

References 0 publications

Monitoring Socio-Economic Trends: Tools and Limitations

Monitoring Socio-Economic Trends: Tools and Limitations

Contact Info

Product

Resources

About