“…One of the questions raised in the research literature is how and why support for – and thereby the legitimacy of – central alcohol policy measures may change over time. In Norway and Finland, it has been shown that support for restrictive measures increased during the period around and after the millennium (Holmila et al, 2009; Nordlund, 2007; Österberg, 2007; Østhus, 2005; Storvoll et al, 2010a, 2010b), whereas in North America and Australia support for such measures decreased during this period (Giesbrecht et al, 2001, 2007; Greenfield et al, 2004, 2007a, 2007b; Wilkinson et al, 2009). Although changes in attitudes towards restrictive alcohol policy measures have been revealed in different areas and in different periods, we know little about what may bring about such changes.…”