Trends and Transformations of E-Retailing in Jordan Sales Market: Challenges, Growth, and Potential Future Developments
Bader Ismaeel,
Hamza Ahmad Alali,
Ehab Injadat
et al.
Abstract:This study aimed to explore the trends and transformations of the e-retail market in Jordan, besides the aspects that have contributed to these changes. It also aimed to examine the behaviour and preferences of consumers about e-shopping. Additionally, it focused on the key players in the e-retail market in Jordan. The current study collected primary data by using a questionnaire where 207 e-shoppers and e-retailers were selected as a typical sample through convenience and obliging sampling techniques. The dat… Show more
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