Trends and motivational factors of media consumption of students of the St. Petersburg University of Management and Economics Technologies in 2022-2023: Results of a pilot sociological study

Abstract

The article presents the results of a media consumption sociological study among the students of the St. Petersburg University of Management and Economics Technologies. The purpose of the study was to assess the impact of external factors (sanctions, a distinct polarization of the information agenda) on the attitude of “digital youth” to the common media channels, on change of the nature of media consumption. The results of the study revealed that, according to the overwhelming majority of respondents, external factors had not affected their information sources selection process. At the same time, according to in-depth interviews, respondents note significant changes in the motivation for choosing information channels and attitudes to information published on the web. It seems interesting to focus further research on the digital youth media behavior in terms of forming Internet regulatory mechanisms.