Abstract:The objective of this article is to identify the Brazilian marketing attributes presented in the fashion trends of the 2017 collection presented at the two brazilian events, São Paulo Fashion Week (SPFW) and Rio Moda Rio (RMR). This work can be considered an exploratory and descriptive article, especially when it comes to detect trends and changes in behavior. It is possible to conclude that, in part, the attributes of brasility are present in the beach fashion segment. The beach fashion presented in t… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.