Trend Pie

Abstract

<jats:p> Trend Pie LLC is a fast growing digital influence-marketing company started by a college student who recognized an opportunity to leverage his following on social media to create a business. It is an exciting case for students both because it is a real story and because it concerns a student who established a million dollar company from his dorm room. The case follows the start-up and growth of the venture, discussing how the founder developed a successful business model and overcame his first challenges. The case ends with a dilemma about what the founder should do with the business once he graduated from the university. </jats:p>

Does Innovative Millennial Entrepreneurship have a role in fostering cyber learning on business performance? A perspective of entrepreneurial agility

“…The study of entrepreneurship and millennials began to develop in 2012 by introducing leadership types with unique characteristics based on historical experience. It is closely related to the intensive use of technology, such as social media (Adams and Ricci, 2017), in organizations that operate with robust knowledge (Lingelbach et al, 2012). In addition, (Uy et al, 2017) implicitly conducted a study on entrepreneurs in the millennial age range with a new sampling method using mobile phone text messages.…”

“…The organizations will grow in acceleration because they can capture viral signals. The innovation process can be promoted by the appearance of technology such as social media (Adams and Ricci, 2017) embedded with millennials to improve BP in SMEs.…”