Treatment of Industrial Effluents in a Heavy Metal Sector Company: From Environmental Compliance to a Branding Strategy

Abstract

Purpose: This work aims to conduct a review of the entire process of an effluent treatment plant installed in the manufacturing plant of a heavy metals sector company that treats the water used in the process of washing parts and equipment from customers sent for maintenance located in Rio de Janeiro city. Design/methodology/approach: Exploratory qualitative descriptive research was employed. Data for the development of the work were collected through a checklist created with some guiding questions required by the environmental agency of the State of Rio de Janeiro, Brazil. This checklist identified compliance points and areas for improvement in its management. In addition, other sources of research such as books, websites, newspapers, and magazines that address important topics related to the treatment of industrial effluents, branding, environmental compliance, and other environmental subjects were used. Findings: Through a review, a branding strategy was developed to promote eco-efficient practices, ensuring that all stakeholders are aware of the company's environmental commitment and how this process can yield significant results for the company's image in an increasingly competitive market. Discussion: Business management has undergone a significant paradigm shift, as companies can no longer focus their strategies solely on profits. Instead, they must base them on social and environmental principles to avoid facing sanctions that could result in reduced profits, tarnished reputation, or even closure.