“…When non-social stimuli are more reinforcing than social stimuli, non-typical development may occur in at least two important ways: First, infants with a preference for non-social stimuli will attend to such stimuli (e.g., geometrical patterns in the environment, moving objects, flickering lights, nonverbal sounds) at the cost of attending to social stimuli, such as the eyes and voices of caregivers. As the infant grows older and acquires a more advanced motor repertoire, non-social reinforcers will not only select attention, they will also select repetitive and stereotyped behaviors (e.g., hand flapping, object twirling, lining of objects, playing the same YouTube video or computer game over and over again), because these behaviors are motivated and reinforced by the sensory consequences they produce 29,30 . Secondly, in infants who show increased preference for non-social stimuli, pragmatic communication, social interests and social skills may become a deficit because attending to the face and eyes of caregivers, listening to human voices, exhibiting joint attention and social communication require motivation for social stimuli 1,2 .…”