Abstract:Purpose — Travelling preferences and expectations play a dominant role in influencing tourists’ decision-making and choice of destination. Tourism sector is undergoing recovery from COVID-19, showing strong signs of change with the surge in domestic tourism in the Indian state of Madhya Pradesh. People’s priorities and expectations post-COVID-19 are going through continuous reformations under several socioeconomic and psychological makeup. Therefore, the research is conducted with the prerogative of understand… Show more
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