Travel Website Atmospheres Inducing Older Travelers’ Familiarity: The Moderating Role of Cognitive Age

Kim, Soojung; Bi, Yahua; Kim, Insin

doi:10.3390/ijerph18094812

Cited by 5 publications

(1 citation statement)

References 113 publications

(195 reference statements)

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“…Individuals may be attracted by health and wellness products or services and a healthy environmental atmosphere, and for the sake of their health status improvement, they likely perceive a high value of health and wellness tourism [42,54,66]. Interpersonal motivation is an antecedent to holistic tourism and may also play a role in the choice of health and wellness tourism, especially when there are older adults or chronic disease patients in the tour groups [42,66,67]. Based on this, we propose the hypothesis as follows.…”

Section: Perceived Value As a Mediatormentioning

confidence: 99%

Health and Wellness Tourists’ Motivation and Behavior Intention: The Role of Perceived Value

Gan

Zheng

et al. 2023

IJERPH

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In recent years, with the rapid change of people’s health concept, health and wellness tourism has shown a vigorous development trend. However, existing literature has been lacking on travelers’ behavioral intentions, influenced by their motivation in health and wellness tourism. To fill in this gap, we designed scales of tourists’ behavioral intention and motivation in health and wellness tourism and investigated the aforementioned effects, with a sample of 493 visitors who have traveled in health and wellness tourism. Factor analysis and structural equation models were applied to explore the relations among motivation, perceived value, and behavioral intention in health and wellness tourism. The results indicate that health and wellness tourists’ motivation significantly positively predicts their behavior intentions. Travelers’ perceived value of health and wellness tourism significantly partially mediates the associations between their behavioral intention and escape motivation, attractive motivation, environmental motivation, as well as interpersonal motivation. No empirical evidence supports the mediating role of perceived value in the correlation between consumption motivation and behavioral intention. Health and wellness tourism industries are encouraged to meet the intrinsic motivation of travelers and make them perceive the value of this kind of tourism, which in turn promotes tourists’ choice, evaluation, and satisfaction of health and wellness tourism.

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