“…Past studies have considered women travel decision-making (Candice Harris & Wilson, 2005;Kerstetter & Pennington-Gray, 1999); travel motivations (Chiang & Jogaratnam, 2006;McGehee, Loker-Murphy, & Uysal, 1996;McNamara & Prideaux, 2010); travel patterns (Barlés-Arizón, Fraj-Andrés, & Matute-Vallejo, 2010;Nichols & Snepenger, 1988); and travel behavior (Mieczkowski, 1990). In studying women travelers, scholars have utilized theories related to perception (Westwood, Pritchard, & Morgan, 2000), identities (Heimtun, 2012), constraints (Khan, 2011;Wilson & Little, 2005), safety and security (Sham, Soltani, Sham, & Mohamed, 2012;Wilson & Little, 2008), the meaning of travel (Wilson & Harris, 2006), and life cycle (Gibson, Berdychevsky, & Bell, 2012). Within the female travel market, scholars have also investigated niche markets such as solo woman travelers (Chiang & Jogaratnam, 2006;Jordan & Gibson, 2005;McNamara & Prideaux, 2010;Wilson & Little, 2008), senior women travelers (Stone & Nichol, 1999), educated women travelers (Pennington-Gray & Kerstetter, 2001), women cruisers (Jennings, 2005), and more extensively, businesswomen travelers (Alamdari & Burrell, 2000;Foster & Botterill, 1995;Lutz & Ryan, 1993;McCleary, Weaver, & Lan, 1994;Newth, 2011;Sammons, Moreo, Benson, & Demicco, 1999;Smith & Carmichael, 2007).…”