“…An OTA, such as Expedia.com or Booking.com specializes in offering planning sources and booking capabilities from suppliers such as airlines, hotels and cruise companies who may also have their own sites, referred to as supplier sites (Benckendorff, Sheldon, & Fesenmaier, 2014). Though research has been conducted on these channels and have clearly identified the most used information sources, they tended to focus specifically on travellers and destinations (Jun & Vogt, 2013;Tang, Jang, & Morrison, 2012), and there is little investigation of the specific hotel booking context that often entails a lengthy, complex booking process (Filieri & McLeay, 2014;Hoon, 2014). also reported that travellers planned journeys in micro-increments and switched between devices during the booking process.…”