Travel Information Processing Applying a Dual-Process Model

Dual-route of persuasive communications in mobile tourism shopping

“…This study examines attachment to mobile sites which has not been examined in the context of MTS. In line with the literature review above, we propose the following hypothesis: According to Jun and Vogt's (2013) research on the ELM in the tourism environment, shoppers who view mobile sites as being highly useful for purchasing tourism products should be more motivated to engage in effortful scrutiny and to seek more information from and post more posts to social network sites. Based on Tam and Ho (2005) and Yang, et al (2006), online shoppers should have less need for peripheral cues and should therefore be less likely to use the peripheral route, though this is moderated by involvement; as a result, such consumers might rely on central cues such as argument quality (central route).…”

“…Due to the growing importance of social media in online shopping (Klaus, 2013), MTS sites utilize social network involvement (SNI) to help customers make effective decisions while shopping for tourism products (Kim et al, 2015a;Kim et al, 2014). In addition, dual-process models of travel information Jun and Vogt, 2013) and e-commerce (Li, 2013) have been influential in the field of social interactive involvement (i.e., SNI) and persuasive communications. However, despite the widespread use and growing importance of MTS, insufficient research has been conducted to determine how mobile shoppers process persuasive communications obtained through SNI.…”

Carbon labels on restaurant menus: do people pay attention to them?

“…As of today, there is no empirical proof of carbon labels causing more pro-environmental behaviours. For any information (such as a CO 2 label) to cause more pro-environmental behaviours, the consumer has to be exposed to the information and process it (attention) (Jun & Vogt, 2013) ( Figure 1).…”

An investigation of multiple devices and information sources used in the hotel booking process

“…An OTA, such as Expedia.com or Booking.com specializes in offering planning sources and booking capabilities from suppliers such as airlines, hotels and cruise companies who may also have their own sites, referred to as supplier sites (Benckendorff, Sheldon, & Fesenmaier, 2014). Though research has been conducted on these channels and have clearly identified the most used information sources, they tended to focus specifically on travellers and destinations (Jun & Vogt, 2013;Tang, Jang, & Morrison, 2012), and there is little investigation of the specific hotel booking context that often entails a lengthy, complex booking process (Filieri & McLeay, 2014;Hoon, 2014). also reported that travellers planned journeys in micro-increments and switched between devices during the booking process.…”