Travel arrangement as a moderator in image–satisfaction–behavior relations

Abstract

With more and more destinations relying on repeat travelers, the inclination of tourists to revisit some destinations has become a significant topic of study. Therefore, the reasons for travelers’ revisits have been addressed in many research studies. These studies have determined several factors of the revisit inclination, such as satisfaction, destination image, and perceived quality. However, in most of the previous studies about the relationships among the destination image and tourists’ satisfaction, as well as their behavioral intentions to the destination, the moderating variables were not considered. Consequently, we analyzed the moderator effects of certain characteristics of different travel arrangements on the theoretical relationship among the destination image, tourists’ satisfaction, and their behavioral intentions to the destination. This article first identifies the similarities and differences among these two types of Chinese outbound travelers in terms of their demographic and trip characteristics. It then confirms that these two types of travelers differ in terms of the relationships among perceived destination images, satisfaction level, and future behavioral intentions using an invariance test of structural model. According to the multiple group cause-and-effect analysis, the results show that travel arrangement can largely affect either the relations between destination image and tourists’ satisfaction or their behavioral intentions. Moreover, the relationship between either destination image and tourists’ satisfaction or their behavioral intentions is generally stronger for independent visitors. Finally, the influences are discussed from both theoretical and practical perspective.

Synthesizing the effects of experiential quality, excitement, equity, experiential satisfaction on experiential loyalty for the golf industry: The case of Hainan Island

“…Future studies may consider the moderating effects of demographic factors (e.g. gender), travel involvement and travel experience on the relationship between experiential satisfaction and experiential loyalty Liu, Li, & Yang, 2015). …”

Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism

“…Hence, H 4 is supported. In addition, we performed invariance tests of the measurement model and structural model to check the moderating effect of information and knowledge [103]. Initially, the samples were divided into two as high-IK (n = 274) and low-IK groups (n = 145) with the average scores (M = 3.72).…”

“…To sum up, full metric invariance was verified and therefore invariance test of the two-group structural model could be conducted. Finally, we implemented the testing procedures for the equality of a given path of the group with a different model to assess structural invariance [103]. If the χ 2 difference was significant, the contrast between the unconstrained and the constrained models existed.…”

Noite de terror na cidade luz: os atos terroristas em Paris e a avaliação da imagem de destino por turistas brasileiros

“…Assim, a imagem é uma marca utilizada para distinguir dois ou mais lugares e a construção desta visão positiva ocorre por meio do branding (Blain, Levy & Ritchie, 2005;Foroudi et al, 2018). Apesar de todos estes estudos, a estrutura conceitual da imagem e algumas teorias a ela relacionadas carecem de maior investigação (Liu, Li & Yang, 2015).…”

“…As três fases da análise de conteúdo de Bardin (2011), pré-análise, exploração do material e tratamento dos resultados, auxiliaram no processo de exteriorização dos fatos. A pesquisa se justifica pela necessidade de aprofundar a teoria sobre a imagem de destino (Liu, Li & Yang, 2015) e também sobre o terrorismo (Buigut & Amendah, 2018;Silke, 2003), e ainda como a cultura do medo, disseminada pelos atos terroristas, impacta no fenômeno do turismo. A principal contribuição desta pesquisa é identificar como os indivíduos percebem a imagem de uma destinação turística após um atentado terrorista.…”