Transportation Mobile Applications Adoption Behavior Does Affect Overseas Residents' Life Satisfaction: Involvement as A Moderator

Dewan, Nargis; Hossain, Md Billal; Kim, Gwi-Gon; Dunay, Anna; Illés, Csaba Bálint

doi:10.1080/23311975.2022.2096998

Cited by 5 publications

(1 citation statement)

References 49 publications

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“…Technological advancements and information development have a significant impact on today's transportation sector (Ushakov et al, 2022). Individuals in modern society are increasingly adopting technology in their daily lives, especially in the context of transportation use (Dewan et al, 2022). They book transportation through online applications using their gadgets.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Price and Service Quality on Customer Satisfaction of Gojek Users

Pratama,

Kusumastuti

2024

AKSY

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This study aims to investigate the effect of price and service quality on customer satisfaction of Gojek service users in Jambi City. In a modern society that is increasingly adopting technology, Gojek as an online transportation service provider offers a variety of products and services, leading the market in Indonesia. This study involved 50 students majoring in accounting from Jambi University who often use Gojek services. This research method adopts an associative research approach with analysis involving validity, reliability, normality, multicollinearity, and heteroscedasticity tests, as well as multiple linear regression analysis with SPSS version 23. The results showed that price and service quality have a significant influence on Gojek customer satisfaction. Price and service quality are positive, indicating the importance of setting the right price and improving service quality in increasing customer satisfaction. The coefficient of determination is 82.7%, indicating the model can explain variations in customer satisfaction. A flexible pricing strategy and improved service quality can strengthen relationships with customers and maintain competitiveness in the online transportation service market. By understanding the factors that influence customer satisfaction, companies can continuously improve their services according to local customer expectations and needs.

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Section: Introductionmentioning

confidence: 99%

The Effect of Price and Service Quality on Customer Satisfaction of Gojek Users

Pratama,

Kusumastuti

2024

AKSY

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Bridging the digital divide: Consumer engagement with transportation payment apps in emerging economies

Farinloye,

Omotoye,

Oginni

et al. 2024

J of Consumer Behaviour

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The digital divide remains a formidable challenge in emerging economies, highlighting disparities in technology access and utilisation. This study explores consumer engagement with mobile payment applications for transportation in Lagos, Nigeria, a critical context where these disparities manifest. The research presents consumer perceptions and behaviours using a triangulated approach encompassing ethnographic observation, semi‐structured interviews, and the ALARA model of information search. Anchored in the Engel–Kollat–Blackwell (EKB) theory of consumer behaviour, which depicts the five stages of consumer decision‐making—problem recognition, information search, evaluation of alternatives, purchase decision, and post‐purchase behaviour—this study identifies five key themes: awareness, information search, alternatives evaluation, engagement, and post‐engagement evaluation. Insights from the study reveal that cultural preferences and trust in traditional payment methods significantly influence users' willingness to adopt mobile payment apps. These insights underscore the importance of addressing socio‐cultural factors in technology adoption strategies. The findings highlight the need for an inclusive technological strategy to bridge the digital divide, emphasising the necessity of accessible information channels and user‐friendly interfaces to enhance consumer engagement. Continuous app refinement based on user feedback is crucial for optimising usability. Additionally, a nuanced understanding of socio‐cultural influences on technology adoption is essential for informing policy and business strategies. Overall, this study contributes to understanding technology adoption in emerging economies and provides actionable insights to foster inclusive digital transformations and mitigate the digital divide.

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