Transnational Tourism Development: An Early Episode From Colonial Southern Africa
Christian M. ROGERSON
Abstract:Cross-border tourism marketing and promotion is a widely endorsed approach for encouraging regional tourism development. The aim in this paper is to uncover an early historical example of regional tourism development which occurred in colonial Southern Africa. Using archival sources the study pinpoints the contributions of publicity material produced by South African Railways for the promotion of tourism in the territories of colonial Zimbabwe and Mozambique. In encouraging international tourism to South Afric… Show more
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