Transnational television

Game playing as transnational cultural practice: A case study of Chinese gamers and Korean MMORPGs

“…Similarities have been found in Asian audiences’ consumption of regional television dramas. Because many Asian television viewers are increasingly familiar with programmes produced in the region, they do not tend to find a foreign flavour even when they watch localised dramas that were originally created in neighbouring Asian countries (Liew and Tay, 2011: 232).…”