2018
DOI: 10.18778/1899-2226.21.7.04
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Transnational corporations as entities of informal influence. Some reflections based on the example of their engagement in activities directed at LGBT groups in Poland

Abstract: The paper explores the assertion about multi-faceted tools of impact used by large corporations that aim to limit the subjectivity of consumers. It is based on the concept of "deep capture" (Hanson & Yosifon, 2003). Deep capture suggests that the consumers have only the idea of their own subjectivity, and that human behaviour is largely dependent on external situational factors rather than the individuals' dispositions. In this context, the present authors analyse the role of large corporations in shaping the … Show more

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