Transnational Chinese Beautyscapes: Ghetto Glamour and Fake Beauty in Abidjan
Basile Ndjio
Abstract:This article explores how beauty and fashion practices and imagination have evolved in Ivory Coast since the early 2000s, using secondary sources and ethnographic research conducted in Abidjan in 2017. In addition to identifying alternatives to prevalent Western norms of beauty and style, the article highlights the expansion of Chinese beautyscapes and the ongoing Sinonization of local fashion and aesthetic cultures. It also draws attention to the contradictory features of bobaraba, a term increasingly used to… Show more
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