Transnational Approach to the Study of Media Audience
A. K. Polyakov,
H. A. Abbasov
Abstract:The article examines the theoretical and methodological understanding of the transformation of the axiological background in media discourse, influenced by mediatization and globalization. The multiplicity of opinions within the media audience arises from the increasing popularity of transnational media conglomerates’ information products. In the context of cross-border socio-political processes, the cross-cultural interaction among media audience participants leads to clashes of values during online media dis… Show more
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