2015
DOI: 10.1177/1367877915605887
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Transmedia world-building: The Shadow (1931–present) and Transformers (1984–present)

Abstract: The study of transmedia storytelling has in recent years turned towards a more historicized understanding of its object of study, and also shifted to a wider perspective on narrative and narrative elements, focusing more on the transmediality of story-worlds and world-building rather than just narratives ('plots') in the stricter sense. This article combines these interrelated perspectival shifts in an analysis of story-worlds/world-building in two transmedia franchises:The Shadow (1931-present) and Transforme… Show more

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Cited by 26 publications
(20 citation statements)
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“…The notion of transmedia dates back to analyses of cross-promotion and narrative ‘world-building’ in popular culture franchises like Teenage Mutant Ninja Turtles (Kinder, 1991; see also Fast and Örnebring, 2017; Freeman, 2015) and has since the 1990s been used mostly to describe the proliferation of fan cultures and digital storytelling across different media (e.g. Jenkins, 2006; Scolari, 2009).…”
Section: Transmedia As a Mode Of Cultural Circulationmentioning
confidence: 99%
“…The notion of transmedia dates back to analyses of cross-promotion and narrative ‘world-building’ in popular culture franchises like Teenage Mutant Ninja Turtles (Kinder, 1991; see also Fast and Örnebring, 2017; Freeman, 2015) and has since the 1990s been used mostly to describe the proliferation of fan cultures and digital storytelling across different media (e.g. Jenkins, 2006; Scolari, 2009).…”
Section: Transmedia As a Mode Of Cultural Circulationmentioning
confidence: 99%
“…By convergence, he means "a situation in which multiple media systems coexist and where media content flows fluidly across them" (2006,20,322). Whereas Jenkins focuses on late-twentieth and early-twenty-first-century examples of convergence, encouraged by then-emergent technologies like the internet and mobile devices, Avi Santo (2015) as well as Kristin Fast and Henrik Örnebring (2017) have reminded us that pre-digital media convergence also supported an industrial strategy of transmedia (e.g., introduced on the radio in 1930, The Shadow brought together pulp magazines, comic strips, and film shorts).…”
Section: Approaches To Studying and Franchising Batmanmentioning
confidence: 99%
“…Su-cede así porque, como afirma Montecarlo (2017: 70), «cuando hablamos de mundo o universo, nos referimos al contexto que enmarca la historia y en el que esta se desarrolla», ya sea a través de un único mundo único o de la relación entre varios de ellos, conformando así «universos transmediales» (Thon, 2015). Estos mundos, que han sido tratados por numerosos autores desde una perspectiva clásica (Saint-Gelais, 1999;Doležel, 1999), han sido acogidos y aprovechados por algunos de los principales teóricos del transmedia storytelling (Jenkins, 2003(Jenkins, , 2006(Jenkins, , 2013Klastrup y Tosca, 2004Ryan, 2006Ryan, , 2014, debido al potencial que estos encierran de cara a la construcción de este tipo de narrativas.…”
Section: De Relatos Y Mundos Ficcionales: Del Transmedia Storytellingunclassified