Transitions on the shopping floor: Investigating the role of Canadian supermarkets in alternative protein consumption

Gravely, Evan; Fraser, Evan D. G.

doi:10.1016/j.appet.2018.08.018

Cited by 55 publications

(64 citation statements)

References 58 publications

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“…These results are in line with previous studies showing that the hedonic component of meat consumption, coupled with a sense of entitlement to eating meat, are important barriers to change (Graça et al, 2015;Macdiarmid et al, 2016;Monteiro et al, 2017;Spencer & Guinard, 2018;Tucker, 2014). It also adds to recent concerns with social prejudice against plant-based eating (Markowski & Roxburgh, 2019), and the presence of dominant social, media and market structures that still reinforce the practice of eating meat as the normalized aspect of food consumption (Gravely & Fraser, 2018;Tjärnemo & Södahl, 2015).…”

Section: Discussionsupporting

confidence: 90%

Consumption orientations may support (or hinder) transitions to more plant-based diets

et al. 2019

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There have been increasing calls for triggering and sustaining a large-scale transition toward healthier and more sustainable food systems. To help materialize this transition, the present work aims to inform efforts for developing, marketing and promoting plant-based meals and plant-forward lifestyles, following a consumption-focused approach. The findings (Nparticipants = 1600, Portugal; 52.6% female, Mage = 48.30) allowed to identify trends and differences on three sets of variables-(a) current eating habits (i.e., meat, fish, and plant-based meals), (b) consumer willingness to change (i.e., reduce meat consumption, follow a plantbased diet, maintain the status quo), and (c) enablers for eating plant-based meals more often (i.e., capability, opportunity, motivation)-, considering consumer orientations toward consumption in general, and food consumption in particular. Taken together, the results suggested that some consumption orientations were aligned with the transition to more plant-based diets (e.g., food orientation toward naturalness), others were open to-but not yet materialized in-the transition (e.g., general orientation toward consumption as exploration), and still others were in tension with the transition (e.g., food orientation toward pleasure). The discussion calls for developing and testing pathways to reduce meat consumption and increase plant-based eating which capture and build upon a range of consumption orientations, rather than against them.

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Section: Discussionsupporting

confidence: 90%

Consumption orientations may support (or hinder) transitions to more plant-based diets

et al. 2019

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“…Regarding the efficacy of messages in reducing future meat consumption, the relevance of framing ( Stea and Pickering, 2018 ) and the emotional vs. informational appeals ( Carfora et al., 2019 ) have been studied. Other factors that have been investigated include those involved in encouraging behavioural change, such as attitude, perceived behavioural control, personal norms and problem-awareness ( Weibel et al., 2019 ), consumer attitudes and behaviour towards meat consumption in relation to environmental concerns ( Sanchez-Sabate and Sabaté, 2019 ), and the role of the dominant food retail infrastructure in favouring or not favouring meat alternatives ( Gravely and Fraser, 2018 ). On analysing this literature, there is widespread agreement that health, the environment and concerns about animal welfare are the main motivations for people to reduce their meat consumption.…”

Section: Introductionmentioning

confidence: 99%

Are mixed meat and vegetable protein products good alternatives for reducing meat consumption? A case study with burgers

Tárrega

Rizo

Murciano

et al. 2020

Current Research in Food Science

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The principal motivations for the worldwide trend towards reducing meat consumption are health, the environment and animal welfare. The present study investigated the willingness of omnivores to introduce mixed (beef-vegetable protein) and 100% vegetable protein products into their diet. The participants (n = 251) were young adult omnivores who consumed meat at least once a week. The stimuli were images of six different products representing two beef burgers, two mixed-protein burgers (50% beef and 50% seitan or soy) and two 100% vegetable protein burgers (seitan and soy). The participants were asked to write down spontaneous associations with each product (Word Association technique) and score their expected liking and purchase intention for them. In addition, they completed a questionnaire (36 statements) to evaluate their attitude towards meat reduction, considering six aspects: diet, habits, ethics, hedonism, health, and the environment. According to their response to these statements, they were classified into three attitude groups: anti- (ANTI, n = 106), intermediate- (INTERM, n = 89), and pro- (PRO, n = 56) meat reduction. All the participants expected to like the 100% beef burger most, the PRO group expected to like all six products to a similar degree and the ANTI group expected to like the mixed product significantly more than the 100% vegetable product, indicating that the introduction of mixed proteins could be a small first step towards meat reduction for those most attached to meat. The associations elicited by the different burgers were mostly the same but were mentioned with different frequencies, which also depended on the attitude group. These distinctive association patterns showed clear connections to the motives underlying each group's attitude towards meat reduction. It may be concluded that mixed products would be a reliable although timid option for consumers who are attached to meat to reduce their meat intake, while any of the products containing vegetable proteins would be an option for consumers who are more favourable towards meat reduction.

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“…The contextual factors related to the type of product refer to food and non-food products, as well as to the ecological, green, and sustainable nature of the products. Examples of food products considered in the reviewed articles are grocery products [59,69,70], coffee [57], plant-based food [71], carrot [43], fish [46], seafood [55], poultry products [45], and meat products [45]. Examples of non-food products are sportswear [72], fashion products [44,73], clothing [39], fashion, beauty, and home décor [74], laundry detergent, and sanitizing wipes [75].…”

Section: Results: Retail Contextmentioning

confidence: 99%

“…Other European countries considered by the reviewed articles include Austria [41], Belgium [45,73,78], Denmark [41,54], France [38,49,54], Finland [87], Germany [38,54,60,73], Italy [38,50], Netherlands [51,73,88], Norway [38], Poland [38], Spain [38], and Switzerland [69,73]. American markets are represented only by the USA [50,55,75,81,82,89] and Canada [71]. The Asian markets that were studied include Australia [80,90], Hong Kong [79], Japan [48], Korea [44,52], Taiwan [57], and New Zealand [58].…”

Section: Results: Retail Contextmentioning

confidence: 99%

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How Does Retail Engage Consumers in Sustainable Consumption? A Systematic Literature Review

Balan

2020

Sustainability

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The academic literature on consumer engagement and sustainable consumption has developed gradually over the last two decades. The body of knowledge related to the role of food and non-food retailers in this context, however, is only beginning to develop. The purpose of this systematic review is to analyse the existing literature on how retailers fulfil their role in engaging consumers in sustainable consumption. The need for a study with this purpose is proven by the fact that academic literature lacks a systematic review on this topic, despite the ascending trend in the number of published articles in the field. This systematic review is based on a five-step process to ensure quality, replicability, transparency, and reliable conclusions. The reviewed articles were published relatively recently in academic journals from different domains. This review identified seven distinct types of retail marketing interventions (involvement of retailers in marketing actions with the aim to engage consumers in sustainable consumption), 30 types of retail marketing mechanisms (consisting in marketing strategies, techniques, tools, and channels used by retailers), and 14 distinct types of consumer engagement in sustainable consumption patterns. The review suggests an agenda for further research and identifies practical implications for retail management.

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Transitions on the shopping floor: Investigating the role of Canadian supermarkets in alternative protein consumption

Cited by 55 publications

References 58 publications

Consumption orientations may support (or hinder) transitions to more plant-based diets

Consumption orientations may support (or hinder) transitions to more plant-based diets

Are mixed meat and vegetable protein products good alternatives for reducing meat consumption? A case study with burgers

How Does Retail Engage Consumers in Sustainable Consumption? A Systematic Literature Review

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