The changed and changing China is attracting increasing attention from diverse disciplinary perspectives but a comprehensive, culturally-conscious and so fair understanding has been hard to come by. In this first contribution for the Spanish-speaking community, I outline an account of the general principles underlying contemporary Chinese communication with a view to fostering intercultural dialogue. These take the form of concepts, rules, values, strategies, and historical and cultural relations specific to or characteristic of Chinese discourse. In the process, implications are drawn for correcting universalistic, a-cultural and a-historical conceptions of human communication and for guiding Chinese communication research,