“…Ethyl 4-methoxycinnamate (24a), for example, afforded the reversed regioisomer, as confirmed by MS analysis and by comparing its melting point and NMR data with literature values. [5] Contrarily, an a,bunsaturated ester without a methoxy group positioned on the benzene ring para to the double bond, i.e., ethyl cinnamate (23a), afforded the "normal" regioisomer under the same reaction conditions.…”