Transforming Event Experiences: The Role of Application Technology in Shaping Behavioral Intentions and Attachment to Places
Salma Habachi,
Ramon Palau‐Saumell,
Jorge Matute
Abstract:This study develops an integrated model that investigates the impact of app technology on event experiences and subsequent consumer behaviors—place attachment, affective commitment, and behavioral intentions. In the context of sports tourism events, data were collected from 219 international participants during the 12th Transpyr race in 2022. Results suggest that perceived usefulness, information value, and perceived enjoyment are drivers of users' app satisfaction, though perceived ease of use did not directl… Show more
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