Transforming Consumer Health

Scammon, Debra L.; Keller, Punam Anand; Albinsson, Pia A.; Bahl, Shalini; Catlin, Jesse R.; Haws, Kelly L.; Kees, Jeremy; King, Tracey; Miller, Elizabeth G.; Mirabito, Ann M.; Peter, Paula C.; Schindler, Robert M.

doi:10.1509/jppm.30.1.14

Cited by 56 publications

(53 citation statements)

References 37 publications

(43 reference statements)

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“…As suggested by previous research, healthy eating campaigns need to do more to clarify specifically what a healthy diet looks like (Hastak & Mazis, 2011;Scammon et al, 2011).…”

Section: Discussionmentioning

confidence: 94%

The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior

Cornish

Moraes

2015

Psychology and Marketing

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This paper examines the impact of consumer confusion on nutrition knowledge, literacy, and dietary behavior. While previous research largely focuses on understanding why consumers might not respond to healthy eating communications, this paper seeks to uncover the various behavioral responses to such campaigns, particularly those that contravene health communication objectives. Using an interpretive methodology, findings suggest that most participants do respond to health communications by striving to eat healthily, but inadequate nutrition information derived from unreliable sources, flawed baseline nutrition knowledge, and poor nutrition literacy hinder participants' efforts. Inconsistent, incomplete, and contradictory information leaves many participants feeling confused about how to implement healthy eating habits. Further, a lack of ability to differentiate between credible and unreliable sources of nutrition information means that many participants blame their confusion on policy-makers, and express frustration and cynicism towards vague and often contradictory communications. This, in turn, increases participants' reliance on food adverts, product labels, and other commercial sources of ambiguous yet appealing information. The paper's theoretical contribution includes a consumer confusion framework for healthy eating, and policy implications highlight that health campaigns seeking to increase consumer awareness of healthy eating are not enough. Policymakers must become the most credible sources of information about healthy eating, and distinguish themselves from competing and unreliable sources of nutrition information.Keywords: Nutrition Knowledge; Nutrition Literacy; Consumer Confusion. The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary BehaviorThe aim of this research is to explore whether consumer confusion regarding healthy eating and nutrition information has a negative impact on nutrition knowledge and literacy, as well as on dietary behaviors. Healthy eating can be defined as the eating behaviors that enable a person to achieve "a state of complete physical, mental, and social wellbeing, and not merely the absence of disease or infirmity" (World Health Organization [WHO], 2007). The best health outcomes are associated with balanced dietary patterns that boast high intakes of fruits, vegetables and grains, not just eating or avoiding a single food (Nestle, 2007;Wansink, 2007). Nutrition literacy is essential to healthy eating: it can be seen as the end result of many pushes and pulls, and a response to multiple forces that create an overall nutrition environment (Blaylock, Smallwood, Kassel, Variyam & Aldrich, 1999). One such pull is the rise of healthy eating communications, and social marketing campaigns devised by policy-makers who seek to encourage healthier dietary habits among consumers. Indeed, the dramatic rise in obesity over the past decade (Finkelstein et al., 2012;Stevens et al., 2012) has prompted academic discourse to assist the development of interv...

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“…As suggested by previous research, healthy eating campaigns need to do more to clarify specifically what a healthy diet looks like (Hastak & Mazis, 2011;Scammon et al, 2011).…”

Section: Discussionmentioning

confidence: 94%

The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior

Cornish

Moraes

2015

Psychology and Marketing

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“…• Causes of and fight against obesity (Ayadi et Brée, 2010;Chandon et Wansink, 2007;Charry et Pécheux, 2011;Grier et Moore, 2011;Masserot et Brée, 2010;Muratore et Guichard, 2010;Sharpe et al, 2008) • Improving health-related behaviour of consumers (Bergadaà et Urien, 2006;Berger et Rand, 2008;Gomez, 2008;Scammon et al, 2011), for example by improving nutritional information (Chalamon et Nabec, 2013 …”

Section: Discussionmentioning

confidence: 99%

“…Raising awareness of risky behaviour (Berger and Rand, 2008), monitoring and catering for patients (Scammon et al, 2011), the poor understanding of food intake among consumers (Chandon and Wansink, 2007), and suitable food labelling systems (Grunert, Bolton and Raats, 2011) are all sensitive issues that have been addressed by TCR in recent years. Transformative research has also taken a particular interest in the causes behind the rise in obesity in western societies.…”

Section: Healthmentioning

confidence: 99%

Bien-êtreand well-being in consumer research: A comparative analysis

Gorge

Özçağlar–Toulouse

Toussaint

2015

Recherche et Applications en Marketing (English Edition)

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This article provides a critical overview in which French-language research on consumer bien-être (BEC) is compared to English-language studies of well-being as part of Transformative Consumer Research (TCR). We begin by identifying the specific positions adopted and themes addressed by the researchers, before exploring the cultural roots of each approach. We conclude with a discussion of our findings and suggested research perspectives and avenues for the future.

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“…Consumers' health goes beyond increasing access to primary care and digital health resources (Scammon et al ). Patients must also be engaged in the value co‐creation process and alter their behaviors and follow recommended guidelines for maintaining their health (Paasche‐Orlow and Wolf ; Roth ).…”

Section: Model Hypothesesmentioning

confidence: 99%

Development of a Value Co‐Creation Wellness Model: The Role of Physicians and Digital Information Seeking on Health Behaviors and Health Outcomes

Dahl¹,

Peltier²,

Milne³

2018

Journal of Consumer Affairs

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The US health care system lags behind other developed nations in health advances for chronic diseases. Thus, decreasing the prevalence of preventable chronic diseases has significant implications for individuals and society. Using service‐dominant logic and value co‐creation theory, the authors develop and test a health co‐creation framework that investigates how access to primary care and patient information seeking affect pro‐health behavioral changes and other mutually valued health outcomes. The findings provide evidence that access to primary care increases digital information seeking, which in turn leads to behavioral changes and increased overall physical health among a primarily Caucasian sample. The authors also show that certain health behaviors and health outcomes are affected independently and jointly through physician–patient co‐creation that involves both parties participating in decision making as part of the service exchange.

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Transforming Consumer Health

Cited by 56 publications

References 37 publications

The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior

The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior

Bien-êtreand well-being in consumer research: A comparative analysis

Development of a Value Co‐Creation Wellness Model: The Role of Physicians and Digital Information Seeking on Health Behaviors and Health Outcomes

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