Transformative learning with ChatGPT: analyzing adoption trends and implications for business management students in India
Tapas Sudan,
Arjun Hans,
Rashi Taggar
Abstract:Purpose
The intricate dynamics of ChatGPT adoption among Indian students are discussed while exploring the factors outlined by Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). By assessing these factors, this study aims to unravel their impact on the behavioral intention to use ChatGPT.
Design/methodology/approach
While evaluating ChatGPT's adoption dynamics, this study analyses the UTAUT2 core factors and perceived benefits. Real-time data from 638 business and management students in India wer… Show more
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