“…Modern medicine has made great advances in treating conditions such as infectious disease and physical trauma and in the development of medical technologies for imaging, surgery and pharmacotherapy. Consequently, a 'Medical model' of healthcare has come to emphasise the primacy of technology, knowledge and technical competence in driving clinical outcomes 163,165 . However, evidence indicates that common human factors including empathy, understanding, shared goals, positive regard, genuineness and forming a therapeutic alliance with the client can produce large clinical benefits, and in the psychotherapies -common human factors have been shown to produce greater therapeutic benefit than the particular intervention used.…”