Transformative experiences via Airbnb: Is it the guests or the host communities that will be transformed?

Guttentag, Daniel

doi:10.1108/jtf-04-2019-0038

Cited by 29 publications

(15 citation statements)

References 25 publications

(27 reference statements)

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“…They distinguish between a commercial exchange (business-to-customer exchanges), rental (peer-to-peer flats rented directly from owners or managed as timeshares), reciprocal exchanges (home swaps) and free accommodation (guests are accommodated without commercial interest). However, Airbnb is the most eminent and discussed example of the sharing economy business model in tourism, which has changed the global value chain's logic and has become a symbol of the disruptive power of the global economy and local communities living in popular tourism destinations [21,69,[71][72][73]. As the impact of the SE on the Sustainability 2020, 12, 2310 5 of 26 accommodation sector has opened the widest and the most lively discussion among scholars [20][21][22][23], our considerations refer mostly to this area of the tourism industry.…”

Section: Introductionmentioning

confidence: 99%

The Sharing Economy and Sustainability of Urban Destinations in the (Over)tourism Context: The Social Capital Theory Perspective

et al. 2020

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This article contributes to the discussion on the sustainability of the sharing economy by adopting the Social Capital Theory to expand explanations of the sharing economy's role and scope of relations with local communities in the context of overtourism. As mutual relationships have not been fully recognized through a theoretical perspective, the article aims to examine the sustainability of the process of the sharing economy impacting urban tourism communities in light of Robert Putnam's approach to Social Capital Theory. On the basis of a selective systematic review, the article discusses the sustainability of the sharing economy through the lens of bridging and bonding social capital. We argue that a new configuration of social capital, i.e., a sharing platform-modified social capital, arises from the unsustainable and disruptive power of the sharing economy implemented by virtual platforms, thereby contributing to an overtourism syndrome. However, from a medium-and long-term perspective, the sharing economy also impacts the bridging nature of social capital, which should lead to a more sustainable balance in its structure. This initial framework for understanding the impact of the sharing economy on sustainability of local communities provides an alternative approach to studying residents' perceptions and attitudes towards tourism in the areas affected by overtourism.Sustainability 2020, 12, 2310 2 of 26 human and economic activity, strongly emphasizing its presence in the tourism industry, especially in accommodation, transport, catering and tourism experiences [19,20]. As the SE's impact is widely discussed through the prism of accommodation platforms [20][21][22][23] we mostly consider this sector of the tourism industry. Overtourism, in turn, is a place-specific and industry-related mechanism. As a temporary and 'explosive' phenomenon, it condenses all the aspects of visitors' activity and the tourism industry in affected destinations, including the experiences or services distributed or accessed by sharing. Thus, when these two phenomena are studied together, we can discuss tourism as a domain of the SE, and the 'sharing' aspects of overtourism.Yet, due to an early phase of their evolution and the eruptive nature of their expansion, mutual relationships of both phenomena have not been fully recognized, leaving a gap for further research. Even so, many researchers claim that the SE contributes to overtourism by jointly pushing urban gentrification processes, depopulation of city centers and other processes of social exclusion [3,[24][25][26][27][28]. In light of this, in this article we consider overtourism in the context of studying the impact of the SE expansion on local communities. The emerging overtourism syndrome may be one of first striking examples of the problems in which the SE is directly involved. Thus, the externalities resulting from the SE in (over)tourism context on the community level could be a laboratory for SE's influence in general.Although sustainability issues involving the SE have...

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Section: Introductionmentioning

confidence: 99%

The Sharing Economy and Sustainability of Urban Destinations in the (Over)tourism Context: The Social Capital Theory Perspective

et al. 2020

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“…However, defining transformational travels is not as easy as one could think at first glance. In truth, many travels can fall under the transformational tourism umbrella, such as, collaborative travel (Decrop et al, 2018), spiritual tourism (Heintzman, 2013), the sharing economy (Guttentag, 2019), virtual reality experiences (Riva et al, 2016), mystic tourism (Ponder and Holladay, 2013), wellness tourism (Chhabra, 2021), nature tourism (Wolf et al, 2017) and in events and festivals (Neuhofer et al, 2020).…”

Section: Transformational Travelmentioning

confidence: 99%

Transformational marketing and transformational travel

Martins¹,

Santos

2022

JTF

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PurposeThis research seeks to understand if transformational marketing can be used as a tool that helps destinations to create products that can be individually, or group tailored to result in an enjoyable way to gain self-awareness, spiritual experience and an expansion of consciousness.Design/methodology/approachThis article is exploratory and with it, one intended to raise questions and hypotheses aiming to broaden the discussion scope on transformational marketing as a tool to create products that can not only conquer transformational travelers, but that also helps creating the conditions to expand this niche.FindingsOne suggests that destinations' that adopt transformational marketing as a tool will gain not only an advantage over their competitors, but will also, create the conditions for a more sustainable and responsible tourism development. Therefore, destinations that implement transformational marketing-based strategies will see tourism become a catalyst for environmental, social, cultural and economic regeneration.Originality/valueThis paper contributes to research on transformational tourism and transformational marketing pointing out some possible paths to be explored. More broadly, this research provides some valuable insights into the future of tourism destinations' marketing and development dimensions.

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“…Its condition is not the ownership of resources but only access to them. In the literature concerning Indeed, past research has highlighted many challenges (i.e., social, economic, political, environmental) related to the SE (Guttentag, 2019;Sigala, 2017). For example, some studies have focused on destination impacts (see Stergiou and Farmaki, 2019;Kinelski, 2017;Mucha-Kuś et al, 2018;Yeager et al, 2019), particularly within the hotel sector (Zervas et al, 2017), as well as the negative impact on local housing markets (Stergiou and Farmaki, 2019), and host communities, generally (Jordan and Moore, 2018;Molz, 2018;Mucha-Kuś et al, 2021;Nieuwland and Van Melik, 2020).…”

Section: Literature Review On Sharing Economymentioning

confidence: 99%

Legal Aspects of Sharing Economy: The Case of Games’ Platforms

Wójcik-Jurkiewicz¹,

Lubicz-Posochowska²,

Czarnecka³

et al. 2021

ERSJ

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Purpose: This article aims to show whether there are other mechanisms for dealing with customer complaints than those proposed by the platforms. Who is responsible for the content on the platforms? The aim of this article is to show that there are no rules other than private international law that allow customers to enforce their rights. Design/Methodology/Approach: The authors use a literature review methodology consisting of a bibliographic analysis and an analysis of legal acts. The scientific argument concerns the study of the legal regulations' weaknesses based on a case study in the form of cases negotiated in international fora. The main objective of this research method was to identify the circumstances of legislative failure. Findings: These regulatory findings could pave the way for emerging research on the role of digitalization for sharing practices. Practical implications: The practical implications of this article are enormous. First, it should be noted that law has not always kept pace with economical solutions, and in this case, there is no opportunity for clear legal rules that allow customers to safely conduct transactions outside of the self-regulation of these online platforms. Originality/Value: There has not yet been an examination of the law in practice -i.e., a discussion of regulatory options for international digital platforms.

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Transformative experiences via Airbnb: Is it the guests or the host communities that will be transformed?

Cited by 29 publications

References 25 publications

The Sharing Economy and Sustainability of Urban Destinations in the (Over)tourism Context: The Social Capital Theory Perspective

The Sharing Economy and Sustainability of Urban Destinations in the (Over)tourism Context: The Social Capital Theory Perspective

Transformational marketing and transformational travel

Legal Aspects of Sharing Economy: The Case of Games’ Platforms

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