Transformations of Professional Political Communications in the Digital Society (by the Example of the Fake News Communication Strategy)

Miletskiy, V. P.; Cherezov, Dmitry N.; Strogetskaya, Elena V.

doi:10.1109/comsds.2019.8709404

Cited by 9 publications

(3 citation statements)

References 1 publication

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“…In addition, rapid technological advancements have made it easy to spread fake news within a short period. On the contrary, it has been challenging for policymakers to match this pace, thus creating legal gaps in terms of regulating digital advertising strategies [68]. Moreover, the lack of central authority to oversee the advertising industry poses another inadequacy issue.…”

Section: Lack Of Regulation In the Advertising Industrymentioning

confidence: 99%

Fake News in Marketing

Silva¹,

Rosário²,

Gestoso³

et al. 2023

Preprint

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Fake news was conventionally assumed to mean fabricated information published in newspapers and other mass media. It was mostly done to increase the paper's sales and was unlikely to have long-term impacts on society. Fake news in marketing concerns intentionally delivering false or misleading information regarding a product or service to influence consumer behavior. Despite the severity of these impacts, we noted that there is very little scientific research on fake news in marketing and consumer behavior. This systematic literature review (LRSB) aims to bridge this knowledge gap by searching and analysing relevant publications on "fake news in marketing" and synthesising data from 117 relevant studies, providing a framework for marketers and business leaders to reduce the spread and impact of online misinformation. The main highlights identify that the implementation and use of social media, shaping a presence on the internet, diffusion, and consumption of fake news have become a serious challenge and a dominant problem in the marketing sector, especially with the growth of digital marketing. Strategically, fake news spread can be categorized into various types, and the use of these tactics can produce short-term benefits such as increased engagement and instant sales, but they can also have severe long-term costs such as reputational damage, loss of revenues and market share, and discouraged investors and shareholders.

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Section: Lack Of Regulation In the Advertising Industrymentioning

confidence: 99%

Fake News in Marketing

Silva¹,

Rosário²,

Gestoso³

et al. 2023

Preprint

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“…Ariety of shared information is the realistic part of social media. From 2017, fake news has become a very considerable topic until now, which 365% frequently used online [1]. Struggling with fake news becomes an unsolved problem in social networks in the data and information consumption application layer and becomes a serious and challenging issue in information advancement that appears in diplomatic, economic, and political sectors.…”

Section: Introductionmentioning

confidence: 99%

Fake Media Detection Based on Natural Language Processing and Blockchain Approaches

2023

IRJMETS

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Social media network is one of the important parts of human life based on the recent technologies and developments in terms of computer science area. This environment has become a famous platform for sharing information and news on any topics and daily reports, which is the main era for collecting data and data transmission. There are various advantages of this environment, but in another point of view there are lots of fake news and information that mislead the reader and user for the information needed. Lack of trust-able information and real news of social media information is one of the huge problems of this system. To overcome this problem, we have proposed an integrated system for various aspects of blockchain and natural language processing (NLP) to apply machine learning techniques to detect fake news and better predict fake user accounts and posts. The Reinforcement Learning technique is applied for this process. To improve this platform in terms of security, the decentralized block chain framework applied, which provides the outline of digital contents authority proof. More specifically, the concept of this system is developing a secure platform to predict and identify fake news in social media networks.

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“…Misinformation misleads people and may cause negative follow-on effects. Recent examples include Russia's intervention in the 2016 US presidential election (Miletskiy et al, 2019;Pennycook et al, 2018), the UK vote to leave the European Union (Shin et al, 2018), a viral rumor in 2018 about the oversupply of bananas in Taiwan, the COVID-19-related toilet paper panic, the suicide of a Taiwanese diplomat in Japan following Typhoon Jebi, and several local elections and referendums in Taiwan (Hsieh, 2019). Fake news is intended to exploit political, regional, and religious divisions in a manner that sows distrust and worsens current social and cultural dynamics (Talwar et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

The effects of news authenticity and social media tie strength on consumer dissemination behavior

Lin

Chen

2023

Manage Decis Econ

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This study explores the effect of brand news authenticity and social media tie strength on consumer news attitudes, word‐of‐mouth reviews, and sharing behavior in the context of social media platforms. Besides, the moderating roles of review sidedness and consumer information literacy on the respective effects of news authenticity and social media tie strength on consumer attitudes, word‐of‐mouth reviews, and sharing behavior were also examined. An experimental design was used to test the research model and hypotheses. The findings present several important theoretical and practical implications for efforts by marketers to manage the impact of fake news on their brands.

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Transformations of Professional Political Communications in the Digital Society (by the Example of the Fake News Communication Strategy)

Cited by 9 publications

References 1 publication

Fake News in Marketing

Fake News in Marketing

Fake Media Detection Based on Natural Language Processing and Blockchain Approaches

The effects of news authenticity and social media tie strength on consumer dissemination behavior

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