Transformational Figure: Optimus Prime in Popular Culture 2006-2018

Abstract

Since the introduction of the Transformers franchise in 1984, the character of Optimus Prime has served as the leader of the heroic Autobot faction, but also as the “face” of the series in popular culture. This paper explores the character’s conceptual origins as a superhero robot, and takes an in-depth look at various representations of Optimus Prime in Transformers media during the pivotal years 2006-2018. Particular attention is paid to the various roles Prime serves in fiction, from idealistic journeyman to all-American action hero to war-weary veteran to wise mentor. The character’s status as a celebrity is also discussed.