Transformation of Strategic Management Principles of Air Transport and Logistics Enterprises in Conditions of Instability

Abstract

The significance of this study is derived from instability situations faced by various markets, particularly in the transport and logistics sectors, and the necessity to ascertain methods for their future advancement. The aim of this paper is to determine transformative modifications in the fundamental principles of strategic management for companies engaged in transport and logistics markets. In the course of the research, various methods were employed, including generalization, system analysis, abstract-logical method, systemic approach, analysis and synthesis method, graphical method, induction, deduction, comparison and systematization method, expert analysis, and selective observations. As a result, the authors identified the prerequisites for the transformation of unique and oversized air carriers into 3PL (Third-Party Logistics) operators, which are divided into the following blocks: needs, threats and risks, and product uniqueness.