Transformation and Upgrading Innovation of University Student Travel Agency: An Empirical Study in Shenzhen

Abstract

With the development of economy and the change of university students' consumption concepts, university students tourism market has developed rapidly. For the sustainable and healthy development of university student travel agencies, the paper takes Shenzhen University as an example, carries out questionnaire survey and SWOT analysis, combines the actual situation of the cases to propose specific and operational innovation strategies for the transformation and upgrading of university student travel agencies.