Transfer of Marketing Knowledge Within Business‐Nonprofit Collaborations

Bennett, Roger; Mousley, Wendy; Ali-Choudhury, Rehnuma

doi:10.1080/10495140802165352

Cited by 20 publications

(14 citation statements)

References 38 publications

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“…In the particular context of BNPPs, Bennett et al (2008) point to the factors that encourage and/or impede effective knowledge transfer between organizations, source credibility (the extent to which the source is seen as expert, reputable, and trustworthy) being one of them. Similarly, and according to Seitanidi and Crane (2009), the benefits of partnership institutionalization include asking each other for advice, encouragement of new ideas, assistance in implementation, and increased contacts through the partner's networks.…”

Section: The Effects Of Business-nonprofit Partnershipsmentioning

confidence: 99%

“…Thus, we posit that H1 The NPO's trust in the firm's behavior is positively associated with the NPO's affective commitment to the firm. Business-nonprofit partnerships Close relationships can give rise to a bilateral process of knowledge transfer and capability building (Austin 2000;Bennett et al 2008). Specifically, one of the central capabilities that can be affected by BNPPs is innovation.…”

Section: The Effects Of Business-nonprofit Partnershipsmentioning

confidence: 99%

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Business–nonprofit partnerships: a new form of collaboration in a corporate responsibility and social innovation context

et al. 2015

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This research analyzes cross-sector partnerships as a new and powerful form of collaboration that encourages the development of social innovation practices. The study focuses on business-nonprofit partnerships and evaluates their influence on the nonprofit's development of innovations, capability building, and performance. Empirical research is based on a survey of a representative sample of 325 Spanish foundations. Structural equation techniques and multisample analysis served to analyze the data. The results show that close relationships based on trust and commitment foster the nonprofit's development of innovations, although the intensity of this effect depends on the type of firms' contribution to the partnership.

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Section: The Effects Of Business-nonprofit Partnershipsmentioning

confidence: 99%

Section: The Effects Of Business-nonprofit Partnershipsmentioning

confidence: 99%

Business–nonprofit partnerships: a new form of collaboration in a corporate responsibility and social innovation context

et al. 2015

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“…Businesses strive to enhance their reputation, enlarge their client base and enable employees to be active members of the community (Bennett, Mousley, & Ali-Choudhury, 2008;Galaskiewicz & Colman, 2006;Harris, 2007;Seitanidi & Ryan, 2007). Businesses strive to enhance their reputation, enlarge their client base and enable employees to be active members of the community (Bennett, Mousley, & Ali-Choudhury, 2008;Galaskiewicz & Colman, 2006;Harris, 2007;Seitanidi & Ryan, 2007).…”

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confidence: 99%

Revisiting Collaborations Between Nonprofits and Businesses

Schiller

Almog‐Bar

2013

Nonprofit and Voluntary Sector Quarterly

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Collaborations between nonprofits and businesses (CBNB) are a developing field of action. Much of the research deals with the business's perspective. Usage of third sector and nonprofit management methods is a relatively new field of research. This article presents a qualitative case study of a three year collaboration between a nonprofit organization (NPO) and a pharmaceutical company that focuses on the NPO's unique perceptions and points of view about the partnership. The findings reveal that the most crucial element affecting the success or failure of a collaboration is the added value that the business partner brings to the relationship. Furthermore, power relations suggest that weak positioning might benefit the NPO. We introduce the Fields of Action Typology of collaborations between nonprofits and businesses that adds a content layer to current classifications of CBNB and is helpful for defining and examining the benefits NPOs can derive from CBNB.

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“…Particularly, Bennett et al [42] have noted that one of the factors that influences effective knowledge transfer in BNPP is credibility of the source (the degree to which it is perceived as expert, reputable and trustworthy). Similarly, the meta-analysis developed by Barroso-Méndez et al [43] of a model of success for BNPP shows a strong positive effect of trust on relationship learning.…”

Section: The Effects Of the Process Of Learning And Empowerment On Comentioning

confidence: 99%

Lights and Shadows of Business-Nonprofit Partnerships: The Role of Nonprofit Learning and Empowerment in this Ethical Puzzle

2017

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Business-nonprofit partnerships have gained increased relevance in the context of the evolution of corporate social responsibility strategies and the existence of extremely complex societal and environmental challenges. However, these collaborations are also associated with important ethical concerns. Under such a scenario, this study attempts to shed light on the effects of high value-added partnerships-i.e., those characterized by a process of nonprofit empowerment-on two potential risks of business-nonprofit partnerships: co-optation and loss of personnel's identification with the nonprofit's social mission. Based on a two-step survey to a representative sample of Spanish nonprofits involved in social partnerships with firms, results reveal the existence of a mixed influence in both cases, positive and negative. Several implications for practitioners are drawn, specifically about how firms and nonprofits can reduce the negative ethical consequences of partnering.

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Transfer of Marketing Knowledge Within Business‐Nonprofit Collaborations

Cited by 20 publications

References 38 publications

Business–nonprofit partnerships: a new form of collaboration in a corporate responsibility and social innovation context

Business–nonprofit partnerships: a new form of collaboration in a corporate responsibility and social innovation context

Revisiting Collaborations Between Nonprofits and Businesses

Lights and Shadows of Business-Nonprofit Partnerships: The Role of Nonprofit Learning and Empowerment in this Ethical Puzzle

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