In the accompanying paper (Friedman et al., Mol. Cell. Biol. 6:3791-3797, 1986), hepatoma-specific expression of the rat albumin promoter within the adenovirus genome was demonstrated. However, the rate of transcription was very low compared with that of the endogenous chromosomal albumin gene. Here we show that in hepatoma cells the adenovirus ElA enhancer, especially in the presence of ElA protein, greatly stimulates transcription from the albumin promoter but not the mouse ,-globin promoter. This enhancerdependent stimulation did not occur in myeloma cells in which a virus containing a immunoglobulin promoter and enhancer did function. These experiments suggest a limited distribution in cultured differentiated cells of cell-specific transcription factors. However, either the regulation of such cell-specific factors breaks down in other cultured cells, or strictly cell-specific factors are not at play in controlling cell-specific transcription, because HeLa cells could transcribe the albumin promoter from the same start site about 10% as well as hepatomas could and 293 cells could transcribe both albumin and globin promoters.Cell-specific expression from the albumin promoter within the adenovirus genome occurs at a low rate compared with that of the endogenous gene in human hepatoma cells or the mouse albumin gene in primary hepatocytes, as was reported in the previous paper (10). To determine whether this low rate of transcription could be increased while maintaining cell-specific transcription we added the adenovirus ElA enhancer sequences (18) to a set of new viruses and provided the ElA proteins during infection of both differentiated and undifferentiated cells.ElA proteins are known to have positive transcriptional effects on different viral and cellular genes in the following cases: early viral genes on the viral genome, including the ElA gene itself (3,19,22,30,31); early viral genes on cellular chromosomes (8); activation of the 3-globin gene on a transfected circular plasmid (16, 34); and activation of chromosomal heat shock (23) and P-tubulin genes (33). In addition, ElA proteins can cause a suppressing effect on transfected enhancer-dependent transcriptional units in the circular simian virus 40 genome (4,35).In this paper we show that the adenovirus type 5 ElA enhancer sequences on a viral genome will stimulate the albumin promoter on a viral genome about fivefold when the virus infects human hepatoma cells. The presence of ElA proteins (provided by a helper virus) further increases transcription by another factor of 10 to 20, so that transcription from the viral chromosomes (measured directly) exceeds that of the endogenous hepatoma cell genes. In a similar virus construction, globin transcription could not be detected in hepatoma cells. Moreover, albumin expression from the viral albumin promoter could not be detected in myeloma (MPC11) cells. These results suggest that cellspecific enhancers, known to exist in lymphocytes (2,9,12,32,36), might also exist to raise albumin transcription to a high ...