“…Increasingly though, scholars have examined the European Union context where, especially within Schengen, border controls have been virtually eliminated. Specifically, these studies have sought to understand how cross-border cooperation (hereafter CBC) occurs when the physical presence of a border is no longer obvious (Greer, 2002;Hartmann, 2006;Ilbery & Saxena, 2011;Ioannides et al, 2006;Klatt & Herrmann, 2011;Liberato et al, 2018;Löfgren, 2008;Nilsson et al, 2010;Pinheiro, 2009;Prokkola, 2007;2011a, 2011bProkkola et al, 2015;Scott, 2000;Stoffelen, 2018;Więckowski, 2018). Such studies reveal that achieving cross-border tourism cooperation is a rewarding yet challenging endeavour.…”