Objectives Various elastography techniques have been proffered based on linear or nonlinear constitutive models with the aim of detecting and classifying pathologies in soft tissues accurately and noninvasively. Biological soft tissues demonstrate behaviors which conform to nonlinear constitutive models, in particular the hyperelastic ones. In this paper, we represent the results of our steps towards implementing ultrasound elastography to extract hyperelastic constants of a tumor inside soft tissue. Methods Hyperelastic parameters of the unknown tissue have been estimated by applying the iterative method founded on the relation between stress, strain, and the parameters of a hyperelastic model after (a) simulating the medium's response to a sinusoidal load and extracting the tissue displacement fields in some instants and (b) estimating the tissue displacement fields from the recorded/simulated ultrasound radio frequency signals and images using the cross correlation-based technique. Results Our results indicate that hyperelastic parameters of an unidentified tissue could be precisely estimated even in the conditions where there is no prior knowledge of the tissue, or the displacement fields have been approximately calculated using the data recorded by a clinical ultrasound system. Conclusions The accurate estimation of nonlinear elastic constants yields to the correct cognizance of pathologies in soft tissues.